Craft Your Perfect Bourbon

Buffalo Trace

With over two hundred years of experience, Buffalo Trace knows a thing or two about making bourbon. We helped Bajibot in NYC create this unique experience to show bourbon lovers how bourbon is made, and help them craft their own perfect variety.

Craft Your Perfect Bourbon

Bourbon isn't just a product, it's an art form. We partnered with Bajibot to create this rich experience to guide aspiring aficianados through the process of how bourbon is made. The step-by-step process is rich with animations and interactivity, allowing the user to customize the recipe, warehousing, aging, and proof attributes of their bourbon. At the end, a product recommendation is made from Buffalo Trace’s vast product offering.


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